Where creativity meets productivity
Marketing resources for creative professionals
Your Deep Dive Guide for Buyer Personas
Marketing psychology is one of the most important tools in online marketing. It is not about beating the algorithm, but understanding potential customers.
The exercises in Your Deep Dive Guide for Buyer Personas will assist you in accomplishing this. You’ll be able to get inside the heads of your buyer personas by asking insightful questions, so you’ll know exactly what motivates them and why they’re living the life they’re living. What their true fears and desires are, and how they want to improve their lives.